Campaigns: Sherry Week - 2025
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SherryWeek 2025 Style Guide.pdf

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SherryWeek 2025 Style Guide.pdf

File Information

Name: SherryWeek 2025 Style Guide.pdf
Filename: SherryWeek 2025 Style Guide.pdf
File Size: 3.9 MB
Uploaded: January 20, 2026 at 3:44 PM
File Type: application/pdf

Wine Information

Description:

Sherry Week 2025 mini-style guide outlining campaign theme, color palette, fonts, and tasting expressions across Sherry styles.

None

Description:

Campaign content describing Sherry Week 2025 and encouraging exploration of Sherry expressions from Manzanilla to PX, with tones of Fun, Confident, Sunlit.

Extracted text:

M I N I - S T Y L E G U I D E SHERRYWEEK 2025 TONE OF VOICE CORE IDEA “Discover Your Sherry Expression” A joyful invitation to explore the full spectrum of Sherry — from crisp and coastal to deep and indulgent. THEME SUMMARY Sherry Week 2025 is a celebration of personal taste, seasonal mood, and sensory curiosity. One moment you’re sipping a chilled Manzanilla by the sea. The next, you’re savouring the warmth of an Oloroso at sunset. Then you’re topping off vanilla ice cream with a drizzle of PX. Sherry is about finding your expression — in every pour, every moment. Whether you’re a newcomer or a lifelong fan, there’s always something new to discover. This year, it’s not about what’s “right.” It’s about what’s you. TONE OF VOICE Fun. Confident. Sunlit. Less about being an expert — more about expressing your style. The campaign says: “A glass of Manzanilla at lunch. An Amontillado in the afternoon. A Cream with dessert. This isn’t choosing — it’s expressing.” “Some days feel like Fino. Some nights, Oloroso. You don’t need a favourite. Just a feeling.” “Bright, Bold, Yours.” SHERRYWEEK 2025 COLOUR PALETTE ALBARIZA EL PUERTO SUNFLOWER CRIADERA FLAMENCO PX HEX: #FEF4D1 RGB: (254, 244, 209) CMYK: (0, 4, 18, 0) Soft off-white. Used as a background canvas and neutral base. HEX: #65C6BD HEX: #FDDC07 HEX: #F2A013 HEX: #EC2E1A RGB: (101, 198, 189) RGB: (253, 220, 7) RGB: (242, 160, 19) RGB: (236, 46, 26) HEX: #8A3D2F RGB: (64, 1, 24) CMYK: (60, 0, 32, 0) CMYK: (3, 10, 92, 0) CMYK: (2, 42, 94, 0) CMYK: (0, 90, 92, 0) CMYK: (30, 78, 76, 33) Cooling teal. Used in Cooling teal. Used in Warm golden orange. Bold red. Used for Deep brown-red. Used contrast zones for contrast zones for Used in gradients, headlines and for depth, shadows, and balance. balance. reflections, and depth highlights. contrast. tones. FONTS THE QUALIFIED DISPLAY SEMI BOLD CONDENSED Confident, expressive, and modern with vintage undertones. This typeface captures the bold spirit of Sherry Week while evoking a sunlit sense of design heritage. Use for headlines, hero statements, and key campaign phrases. FUTURA Clean, geometric, and timeless. Futura offers perfect contrast to the headline font, keeping supporting text readable and contemporary. Use for body copy, captions, subheadings, and callouts.

Color Palette

Dominant Color:
#f8f2d2 RGB(248, 242, 210)
Color Palette:
#faf3d3
#416563
#d6481f
#f6b01d
#9fd9c6
#eac37d
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